TIps For Motivating Staff to Become Cross-Marketing Champions

Cross-Marketing is an excellent way to bring coordinated visibility to your organizations programs, products and services. If done correctly, it can also significantly increase revenue.  Introducing the concept to staff can bring feelings of dread especially realizing that not everyone is comfortable with being a salesperson or knows and understands how to successfully relate products and services.   With a little preparation and a whole lot of information and motivation, you can be on your way to building cross-marketing champions! Enlist the help of The CEO and save time and money!

Click here to access The Power of Chocolate: Tips for Developing Cross-Marketing Champions.

Click here to access Talisa Thomas-Hall's presentation of session"Motivating Your Membership Staff to Become Cross Marketing Champions" which was presented for the 2008 ASAE & The Center Membership & Marketing Symposium. 

Standards for Exceptional Customer Service

Many organizations desire to provide excellent service but realize it's easier said than done.  The following links provide a process that The CEO president, Talisa Thomas-Hall developed and lead NACAC staff through.  It works! Making service an organizational initiative

• Improves client relations, trust and satisfaction
• Improves internal processes and efficiency
• Develops effective internal communications and service
• Builds lasting and return relationships with customers/clients.
• Lays the foundation for better tracking of trends and system flaws that impact service delivery and potential business.
• Increases your bottom line.

Visit ASAE & The Center's Website for a copy of the document, Standards for Exceptional Customer Service, and contact Talisa Thomas-Hall at BrightIdeas@TheCEOnet.com for process details or to schedule a training for establishing service excellence.

The Power of Local Connection 

As founder and facilitator of several networking groups including The Alexandria Brown Bag -- An ASAE & the Center supported professional development and networking group, I highly support the power of networking.  Bringing together businesses and people with like missions provides a platform for developing emerging leaders, identifying new talents, and sharing best practices and resources that breeds 'growth', innovation and fresh perspectives.  Read about the birth of the Alexandria Brown Bag in the June 2009 issue of ASSOCIATIONS NOW -- a publication of the American Society of Association Executives & The Center for Association Leadership. While on the ASAE & The Center's Website, you may also want to read Lindy Dreyer's article '5 Truths About Self-Forming Groups' which features insight from The CEO's president, Talisa THomas-Hall.

Prescriptions For Emotional Wellness for Employment-Seekers

This presents a challenge for many who are (as Marshall Brown once said) 'between successes'.  Because our core identity tends to be so connected to our job, when in transition it becomes easy to lose a sense of purpose, success, and achievement.  In reality, our profession should be fruit of who we are as a person -- not the other way around.  If you haven't attended my "Personal Re-Branding Seminar" you should add it to your To-do list.  It's a real eye-opener.  If you are long distance, sign-up for the Personal Re-branding 101 Professional Guidance Series.  This includes (1) a copy of the "My Personal Business Plan: A roadmap for professional success"; (2) Weekly one hour phone conferences with a group and; (3) four total hours of private consultation via phone to walk you through the process of developing your personal brand. This program is good for anyone looking to take their professionalism to the next level or those looking for a completely new career path. Click here to register.

Click here for a copy of "Prescriptions for Emotional Wellness for Employment-Seekers". This document is indented to support emotional wellness and productivity while in professional transition. Whether unemployed, changing careers or starting and entrepreneurial venture, a little daily encouragement goes a long way.

Indications of Customer Satisfaction 

A simular question was recently posted on the ASAE & The Center for Association Leadership's Membership Listserv.  My response is that the best way to satidfy your clients/customers/members is to manage the expectations.  The only way to manage expectations is to assure that your value proposition reflects the organization's mission and delivers the customers expected experience. Hmmmmm....need more clarity?  Click Here for a copy of 'Indications of Customer Satidfaction'.  Your customers may say they are satisfied...but do their actions reflect thaose of a truely satisfied cusomer?  If not, contact The CEO for help.  We know how to increase satisfaction by building relationships that increase your organization's bottom line

Tips for Building an Effective Mentoring Program 

Looking to develop or refresh your mentoring program?  Don't risk using a cookie cutter program. Let The CEO help. This quick presentation provides the basic considerations for jumpstarting a program that will meet the specific needs of your audience.

Click below to access the presentation: